Does RSS Affect SEO?
Importing jobs from RSS feeds has both a positive and negative impact on its SEO ranking. Imported jobs increase keyword visibility in your job posts which boosts its ranking in search engine results. In addition to this, search engines also factor when the article was published into their algorithm. If you’re importing a job that was published, say a week ago, your site will rank better in the results. However, since you’re publishing jobs that aren’t 100% unique, your site will experience some negative SEO ranking, as well.
In a nutshell, RSS feeds do in fact help your site rank better in search engines albeit in a less direct way than original jobs do. This also ensures that your site isn’t static – that it keeps updating.
Automatically importing fresh jobs on your website ensures that your site won’t fall behind in SEO.